Victoria’s Secret is a world famous lingerie and clothing brand that is well known for their annual lingerie shows that attract the attention of millions of television viewers and celebrity guests. They have many stores in the USA and they also sell by mail order and through their internet site.They sell a mixture of classic and trend based pieces.
Over the years their range has grown to become quite extensive and they now sell items in many categories. A list of the main things you will find for sale, on their site, is listed below:
- Bras-from basic to sexy you will find styles in 30A right through to 40DDD.
- Clothing-from dresses, tops and jackets, through to yoga wear.
- Beauty products –perfume, body care, makeup, self-tanner and more.
- PINK- a youth oriented line designed with college students in mind, but popular with many age groups for its cute factor. This line includes; tops, bottoms, lingerie, travel and accessories items and items to decorate a bedroom.
In store you will only tend to find lingerie, and sometimes a few pieces of swimswear, sleepwear or yoga gear. In addition the bra sizes can be limited. To access the full range head to Victoria's Secret.com
The history of Victoria’s Secret dates back to 1977, when Roy Raymond opened a lingerie store, in San Francisco. His vision was to create a store environment that men would feel comfortable shopping in, as he felt embarrassed shopping for lingerie for his wife in department stores. He also started a mail order business. In 1982, after some growth, he sold the business to Limited brands. They rapidly grew the brand by increasing the product range and opening many stores. During the 1990s Victoria’s Secret became the largest American lingerie retailer. In 2011, Limited brands, which also owns stores like Henri Bendel and La Senza, recorded sales of $10.4 billion. A large percentage of this is attributed to Victoria’s Secret.
Somewhat surprisingly the customer feedback for Victoria’s secret is not very good. It appears that many consumers like the products, but experience service issues.
At Reseller Ratings Victoria’s Secret receives one star out of a possible 5, across 12 reviews. Let’s take a look at some of the feedback left:
rosalindtang says “"Worst online shopping experience. I frequently shop online from other retailers (asos, Urban Outfitters, amazon, etc.) and I've never had problems like this. I ordered two lipsticks (along with a few other things) that both came in the wrong colour. I got completely different lipsticks called Dedication and VIP rather than Pink and Lilac.”
biffo41 says “"I Made an order from the UK through the USA Victoria's Secret web site. When the item finally arrived I was charged a further £18 because not enough postage had been paid on the item. I contacted Victiria's secrets to inform them of their mistake but the only responce I received was "Shipments outside the United States may be subject to import charges, which are the responsibility of the purchaser", I replied informing them that this was not an import charge but an under-payment on their part, I have not had a reply."
At Customer service scoreboard their customer service is ranked #203 out of the 550 companies that have a CustomerServiceScoreboard.com rating with an overall score of 43.40 out of a possible 200 based upon 161 ratings. This score rates Victoria's Secret customer service and customer support as Disappointing. Let’s look at some customer comments left:
Anonymous says “I never changed my delivery addresses but my last order was sent to my husband's OLD credit card billing address overseas! I have no idea how Victoria's Secret managed to send my order to a billing address of a credit card that we didn't used to place the order. They simply told me that it was my mistake. But how? Their customer service is painfully disappointing!”
AshiTheNeonHero Says “love Victoria's Secret's products, but the service is horrible (both in-store and online). A few minutes ago, I was using the official VS Pink app on my iPod Touch, and, under the Exclusives tab, it said that Pink Nation members could use 2 promo codes to get a free panty purchase and $10 off a bra purchase. Today is 12-25-2011, and it says that the offer expires on 12-28-2011, so naturally I went online, filled my shopping cart with items that could be used with these codes, and tried to check out. At the check out screen, however, the website said that the codes could not be recognized!! The codes didn't work separately, either. Frustrated, I went to my computer and tried to check out again, and the site became 'unavailable' as soon as I entered the codes! I give up. Not even going to check out.”
Personally I order from Victoria’s Secret several times a year. Whilst I have encountered problems during this time, and have had some difficulty getting them rectified, they have always come to the party in the end. I would give them 3 out of 5 stars as I like many of the products, but do get frustrated by the service at times.
Victoria’s Secret.com is not a BBB accredited business, but many of their stores do have a BBB rating. The stores that have BBB ratings are listed individually and their ratings vary. Some stores receive an A- rating which is good, but others receive an F rating, which is bad. There does not appear to be a rating for their internet site. When it comes to dealing with Victoria’s Secret, they mostly only appear to handle complaints when you directly deal with them. They don’t appear to partake in any external associations, or accreditation groups.
Victoria’s Secret is often profiled on television or in magazines and their catalogues are sold at many outlets around the globe.
Victoria’s Secret is a popular fashion website. They score a Google PageRank of 6 out of 10, with the higher the score the better. When it comes to clothing websites, this is a high rating.
The Alexa global page rank is 1196 and anything in the top 100,000 is considered somewhat popular, so this is a good rank. In the US their traffic rank is 433.
Their compete rank is 176 and they are listed on the DMOZ and Yahoo directories. Compete shows them to average between 5-10 million unique views every month.
Victoria’s Secret is very popular on Facebook, with 19,238,038 likes. They post on facebook most days. They do not promote their Twitter account on their website, but they do have one and it boasts 1,006,887 followers. They are less active on Google + having 3826 Google + votes. There are several Victoria’s secret blogs, but none appear to be advertized on their website as official.
Victoria’s Secret appears to be a safe site to visit and shop from. A visit to the Google safe browsing site revealed that the site is not listed as suspicious. Google Safe browsing says “Of the 174 pages we tested on the site over the past 90 days, 0 page(s) resulted in malicious software being downloaded and installed without user consent.” To check the current safe browsing status, click here.
In addition the http:// connection turns to https:// when you head to checkout, prior to taking payment details.
Victoria’s Secret prices are moderate overall. They do not tend to fall into the discount clothing bracket, but nor are they designer prices either. A brief guide to some of their common price points is listed below:
- Bras $29.50-$62
- Panties $9.50-$14.50
- Sleepwear-style from less than $40 to around $69.50
- Dresses $39.50-$190
- Swimwear separate pieces $20-$68
- Tops $24.50-$69.50
If you are looking for really good value, their clearance stock can be significantly discounted. Or try buying when they have offers running. At times they have coupon codes that take amounts off your purchase. For example, take $30 off a spend of $150 or more. At other times they allow you to buy multiple items for a reduced price, for example two bras for $49.
When it comes to US shipping, most orders arrive within 4-7 business days for in-stock items.
Victoria's Secret shipping prices are tiered based on how much you spend. For example, if you spend $0-$25 shipping is $5.99. Orders $25.01-$40 are $6.99. Canadian shipping starts at $13.99 for orders between $0-$50.
Express delivery is available on orders to most destinations for an extra charge. Japanese shipping starts from $27.99 for orders $0-$100. Shipping to other international destinations starts at $27.99 for orders up to $75. International orders take between 14-21 days to arrive.
From time to time they offer free US shipping, this typically requires a minimum spend like $100 an only applies to domestic orders.
Victoria’s Secret accepts payment by major credit cards, their own Victoria’s Secret Angel credit card and Victoria’s Secret gift cards or eGift cards. The credit cards they accept include; American Express, Discover, JCB, MasterCard and Visa. They do not currently appear to accept alternative forms of payment like PayPal or BillMeLater.
Victoria’s Secret offers exchanges or refunds for up to 90 days from the date of purchase. You are free to return items for any reason, but they do not refund original shipping fees and you are often responsible for return shipping. If you go outside the 90 days, they offer exchanges or a credit in the form of a merchandise card.
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